Reddit has recently announced an update to its agency partner program, which includes the introduction of new badges for approved partners. This move is part of Reddit’s larger effort to enhance its advertising opportunities and showcase its evolving ad options to a wider range of brands.
The new Official Partner Badging Program is designed to recognize agency partners who have completed Reddit’s training courses and acquired Reddit Ads Formula certifications. Partners who meet the program requirements will receive official badges to showcase their expertise in Reddit ads, with different badges available based on the level of certification achieved.
Certified Sales Partners who fulfill the program requirements will receive a shareable digital badge, while those who meet both requirements will be designated as a “Certified Sales Gold Partner” and featured on Reddit’s official business website. In addition to badges, certified partners will also receive early access to future Reddit Ads Formula certifications, elevated customer service, and opportunities to be featured in Reddit’s outreach efforts.
This initiative is part of Reddit’s broader effort to boost its advertising potential and engage with a larger pool of potential ad partners. With a current daily active user base of 91.2 million, Reddit has attracted increased interest from marketers looking to explore new advertising opportunities and move away from traditional platforms.
With its highly engaged communities, Reddit offers significant value for brands and campaigns looking to connect with specific audiences. As a result, Reddit ads have become an appealing option for brands seeking to enhance their advertising strategies and reach new demographics.
Reddit’s updated agency partner program and Official Partner Badging Program represent the platform’s commitment to expanding its advertising capabilities and fostering partnerships with a diverse range of brands. By offering official badges and exclusive benefits to certified partners, Reddit aims to raise awareness of its ad solutions and encourage more brands to consider Reddit campaigns as part of their marketing strategies.
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