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In recent discussions surrounding the gaming industry, Take-Two Interactive’s CEO, Strauss Zelnick, has spotlighted the growing prominence of PC gaming as it captures a larger share of the overall market. This observation hints at a broader transformation within gaming that extends beyond just hardware preferences. With the impending release of Grand Theft Auto 6 scheduled
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TikTok, the immensely popular social media platform, finds itself at a critical crossroads in North America, grappling with regulatory hurdles in the U.S. and Canada. Nevertheless, the company is resolutely moving forward with its international growth strategy, particularly in Latin America. This week marks a significant advancement as TikTok launches TikTok Shop in Mexico, the
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In a momentous and unprecedented marketing move, OpenAI stepped into the limelight by showcasing its new artificial intelligence (AI) functionalities during Super Bowl LVII. This ad effectively leverages the immense viewership of the event, which typically attracts around 130 million individuals, showcasing the multifaceted nature of AI technology. Developed under the purview of Kate Rouch,
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Google has recently unveiled a series of exciting updates to its Campaign Manager 360 platform aimed at revolutionizing how advertisers and agencies manage their advertising efforts. These enhancements seek to streamline campaign creation, particularly for Google Ads, by integrating various tools and features that allow for superior creativity and tracking functionalities. The new partnerships established
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