The recent lawsuit filed by Elon Musk’s social media platform X against a global advertising alliance and major companies such as Mars and CVS Health sheds light on the issue of advertiser boycotts affecting digital platforms. X, formerly known as Twitter, has accused advertisers of unlawfully conspiring to withhold advertising revenue, leading to a significant
Social Media
Meta, formerly known as Facebook, made a significant change earlier this year by removing detailed targeting exclusions as an option for all new campaigns. While this change may have gone unnoticed by many, it has implications for advertisers using the platform. Meta’s decision to eliminate detailed targeting exclusions was based on their findings that these
Elon Musk and his supporters have been quick to boast about X’s supposed success, especially in comparison to Meta’s apps like Facebook and Instagram. However, a closer look at the data reveals that these claims may not be as accurate as they seem. According to SimilarWeb, a platform that measures web traffic, the figures presented