Recent reports have indicated that TikTok’s growth is slowing, prompting the app to offer cash incentives to attract more creators. Despite this, the latest numbers from the EU show that TikTok is still increasing its user base steadily. In accordance with the EU Digital Services Act, large online platforms are required to disclose their European
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WhatsApp is reportedly working on a new feature that will allow users to block messages from unknown accounts. This feature, recently spotted by feature tracker WABetaInfo, aims to improve the performance of users’ devices while keeping their account safe. The feature is currently in development, with beta testers on Android getting a sneak peek at
Google has been testing AI Overviews in Search with selected marketers, and now the tech giant is expanding this feature. This expansion aims to provide users with more in-depth overviews directly on the search results page, eliminating the need to click through to a website. While this may offer certain benefits to users, such as
YouTube has recently implemented longer ad breaks within its Connected TV experiences based on the preference of its viewers. Research conducted by YouTube shows that 79% of viewers prefer video ads to be grouped together rather than distributed sporadically throughout a video. This strategy has led to a 29% expansion in uninterrupted viewing blocks, ultimately
YouTube is constantly evolving its ad strategy to improve the viewer experience and maximize revenue potential. One of the recent changes introduced by YouTube is the addition of longer ad breaks within Connected TV (CTV) experiences. This shift aims to provide viewers with bigger blocks of uninterrupted content while still offering advertisers opportunities to connect
WhatsApp is reportedly in the works of introducing a new artificial intelligence (AI) feature that will revolutionize the way users interact with the app. This new feature will allow users to engage in hands-free verbal conversations with Meta AI, the AI chatbot embedded within WhatsApp. While earlier reports suggested that users would only be able
Reddit has recently announced an update to its agency partner program, which includes the introduction of new badges for approved partners. This move is part of Reddit’s larger effort to enhance its advertising opportunities and showcase its evolving ad options to a wider range of brands. The new Official Partner Badging Program is designed to
Meta has announced a new update for Meta Business Suite, previously known as “Creator Studio” or “Business Manager”, that will revolutionize the way users connect and manage their profiles. With this update, users can now link up to 10 profiles to their Meta Business Suite account, eliminating the need to constantly log in and out
The latest development in the world of Threads is the introduction of a new analytics dashboard for desktop users. This dashboard offers users a comprehensive view of their profile performance, providing valuable insights into various key elements. One of the notable features includes the tracking of overall “Views,” a metric introduced by Instagram to replace
TikTok, the rising social media platform known for its short, entertaining videos, has recently made strides to enhance its direct messaging (DM) capabilities. In a bid to increase user engagement and interaction, TikTok has introduced several new features aimed at improving the overall messaging experience on the platform. One of the major updates includes the