Recently, it has been reported that Google and Meta have reportedly reached an agreement to create and display advertisements specifically targeted at minor users. This partnership allegedly involved the development of ads to be showcased on YouTube, with the goal of directing these advertisements towards teenagers using Meta’s Instagram platform. This revelation is troubling, especially
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LinkedIn recently announced the expansion of sponsored newsletters on its platform, allowing brands to put their branding on popular newsletters created by thought leaders in their niche. This move comes after the successful launch of sponsored newsletters for company pages last month, indicating a shift towards more personalized and targeted advertising options on the platform.
The recent lawsuit filed by Elon Musk’s social media platform X against a global advertising alliance and major companies such as Mars and CVS Health sheds light on the issue of advertiser boycotts affecting digital platforms. X, formerly known as Twitter, has accused advertisers of unlawfully conspiring to withhold advertising revenue, leading to a significant
Meta, formerly known as Facebook, made a significant change earlier this year by removing detailed targeting exclusions as an option for all new campaigns. While this change may have gone unnoticed by many, it has implications for advertisers using the platform. Meta’s decision to eliminate detailed targeting exclusions was based on their findings that these
Elon Musk and his supporters have been quick to boast about X’s supposed success, especially in comparison to Meta’s apps like Facebook and Instagram. However, a closer look at the data reveals that these claims may not be as accurate as they seem. According to SimilarWeb, a platform that measures web traffic, the figures presented