According to Tubular Labs’ latest report on the state of social media video, one of the key trends driving video engagement across major social apps is the increase in longer versions of short video clips on platforms like YouTube and TikTok. While shorter video uploads (under 30 seconds) have seen a double-digit increase on YouTube, longer clips (over 30 seconds) have surged by 39%. This shift suggests that creators are finding avenues to establish more engaging narratives in longer form video content, even though the overall trend still leans towards shorter video lengths. On TikTok, there is a movement towards even lengthier uploads, with clips between 1 and 2 minutes experiencing a significant rise. This signifies that users are increasingly looking to engage with longer videos, signaling a shift from the conventional short-form trend.
Rising Content Trends and Niches on TikTok
In addition to the increasing trend of longer videos, Tubular Labs has also shed light on rising content trends and niches on TikTok. While categories like “Beauty” and “Music” are expected to be popular, surprisingly, the app has seen a significant rise in “Business and Finance” clips. Current trending topics within this category include “Home ownership at a young age,” “Viral finance tips,” “Financial services for entrepreneurs,” and “Latino business success.” For professionals working in these sectors, exploring TikTok further could prove to be beneficial in tapping into these emerging trends.
Key Trends Across Major Social Video Apps
The report also provides an overview of key trends across major social video apps. Instagram engagement is on the rise, coinciding with Meta’s efforts to integrate more AI-recommended content into user feeds. Meta revealed that 50% of content on Instagram now comes from AI recommendations rather than followed profiles. This shift towards AI recommendations might explain the increased engagement on the platform. Additionally, Facebook video uploads have seen a significant increase this year, reversing the decline in overall posting on the platform. The rise of Reels and the potential removal of TikTok in the US may have incentivized more creators to share their content on Facebook once again.
Tubular Labs’ report highlights the evolving landscape of social media video, with trends pointing towards a preference for longer video content on platforms like YouTube and TikTok. The report also sheds light on emerging content trends and niches, such as “Business and Finance” on TikTok, and provides insights into key trends across major social video apps like Instagram and Facebook. As the social media landscape continues to evolve, staying informed and adapting to these trends is essential for content creators and businesses looking to maximize their video content and engagement on social platforms.
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