The digital landscape is set to change once again with the upcoming releases of AR glasses from Snap and Meta. Both companies are gearing up to showcase their latest AR glasses, promising to bring digital overlays to the mainstream audience. This move could potentially revolutionize how people interact with technology and the world around them.
Snap CEO Evan Spiegel is scheduled to unveil the fifth generation of Spectacles on September 17th at the annual Partner Summit in Los Angeles. Snap has been working on AR glasses for some time now, with working prototypes in the hands of selected developers. Despite recent cost-cutting measures, Snap remains committed to AR as a core focus of its business. The upcoming AR Spectacles are highly anticipated, though there is hope that they will have a more stylish design compared to the existing models.
On the other hand, Meta, formerly Facebook, is also set to reveal its first AR glasses, code-named Orion, at the Connect conference in Menlo Park on September 25th. Meta’s collaboration with EssilorLuxiottica has enabled the production of consumer-friendly digital glasses, such as the Ray Ban Meta Smart Glasses (formerly known as Ray Ban Stories). Demand for these glasses has been high, exceeding production capacity and laying the groundwork for future AR glasses distribution.
Both Snap and Meta have been working on their AR projects for some time, with Snap initially leading the way with its Spectacles in 2016. While Snap’s current consumer version of Spectacles allows users to record video, it lacks AR overlay capabilities. However, Snap has been progressing towards this goal since 2017 when it introduced “World Lenses” that transform real-world scenes. With Apple and Meta also making strides in AR technology, Snap’s competition is fierce, but its advanced development of AR experiences and existing distribution channels could give it an edge.
Snap’s connections with Apple could potentially lead to a partnership on its consumer AR product in the future. The commercial implications of AR glasses are vast, with the potential to change how people interact with their surroundings and how brands advertise and promote their products. While we are not yet in the era of widespread commercial AR, the upcoming releases from Snap and Meta could signal the start of a new AR trend driven by advancements in technology.
The unveiling of AR glasses from Snap and Meta is a significant milestone in the digital world. These devices have the potential to transform the way we experience technology and interact with our environment. As we await further developments and releases from these tech giants, the future of AR glasses looks promising and could bring about a new era of innovation and connectivity.
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